Behavioural Economy Perspective on Decision-Making of the Location of the Company

Norbert SÚKENÍK - Nadežda JANKELOVÁ

https://doi.org/10.53465/EDAMBA.2022.9788022550420.420-429

 

Abstract: The paper brings insights on business localization mainly from de-scriptive theories, which, in contrast to the ideal state, study the reasoning of de-cision makers as human beings. These are inherently fallible and subject to a large variety of factors that normative theories are not yet able to encompass. The article builds on previous work, published under the title Deciding on the location of the company, where the authors describe classical theories while also placing the topic in the context of behavioral economics research. This paper takes a be-havioral science perspective only and discusses in more detail selected behavioral theories and their potential contributions to the understanding of firm location decision-making processes.

Keywords: behavioural economy, decision-making, location

JEL classification: E70, E71

Fulltext: PDF

Online publication date: 3 March 2023

ISBN: 978-80-225-5042-0

Publisher: University of Economics in Bratislava

Pages: 420-429

 

To cite this proceedings paper (STN ISO 690 and 690-2):

SÚKENÍK, N., JANKELOVÁ, N. 2023. Behavioural economy perspective on decision-making of the location of the company. In LÜLEYOVÁ, A. (ed.). EDAMBA 2022: Conference Proceedings. Bratislava: University of Economics in Bratislava, 2023. ISBN 978-80-225-5042-0, pp. 420-429. https://doi.org/10.53465/EDAMBA.2022.9788022550420.420-429