Nanotechnology: Neuromarketing and the Use of Nanotechnology and its Potential

Michael ŠÁŠKY

https://doi.org/10.53465/EDAMBA.2022.9788022550420.441-452

 

Abstract: The purpose of the paper is to clarify the issues of nanotechnology, its origin, and its progress, as well as its use and importance in the future. The paper focuses on the potential use of nanotechnology in many directions, primarily in neuromarketing. Neuromarketing is an evolving field that studies the human brain, and consumer behavior and nanotechnology represent one of the possibilities for research and implementation of solutions in this field in the future. The combination of nanotechnologies and neuromarketing can create an area that offers new possibilities, scientific answers, and technological innovations that have not yet been identified. We created an online questionnaire to identify nanotechnology awareness in the Slovak republic.

Keywords: nanotechnology, neuromarketing, neuroscience, neuromarketing research

JEL classification: M31, M39

Fulltext: PDF

Online publication date: 3 March 2023

ISBN: 978-80-225-5042-0

Publisher: University of Economics in Bratislava

Pages: 441-452

 

To cite this proceedings paper (STN ISO 690 and 690-2):

ŠÁŠKY, M. 2023. Nanotechnology: neuromarketing and the use of nanotechnology and its potential. In LÜLEYOVÁ, A. (ed.). EDAMBA 2022: Conference Proceedings. Bratislava: University of Economics in Bratislava, 2023. ISBN 978-80-225-5042-0, pp. 441-452. https://doi.org/10.53465/EDAMBA.2022.9788022550420.441-452