The Future of Retail in City – Centers

Kristína KORYTINOVÁ

https://doi.org/10.53465/EDAMBA.2022.9788022550420.228-237

 

Abstract: The dynamically changing retail area can be viewed from several perspectives. The aim of the article is behavioral research. It is aimed at generation Z young people and their consumer behavior in the field of retail in the centers of large cities in Slovakia. In particular, it is possible to place retail in shopping malls, on shopping streets or outside city centers. In this article we apply mainly the quantitative method through a standardized questionnaire. The result will be a comparison of Z generation responses. Finally, we evaluate the advantages and disadvantages of these retail placement options, which will be considered in future research. The results can be used as a basis for future research.

Keywords: retail, shopping centres, shopping streets, city centers, generation Z

JEL classification: M30, D90

Fulltext: PDF

Online publication date: 3 March 2023

ISBN: 978-80-225-5042-0

Publisher: University of Economics in Bratislava

Pages: 228-237

 

To cite this proceedings paper (STN ISO 690 and 690-2):

KORYTINOVÁ, K. 2023. The future of retail in city – centers. In LÜLEYOVÁ, A. (ed.). EDAMBA 2022: Conference Proceedings. Bratislava: University of Economics in Bratislava, 2023. ISBN 978-80-225-5042-0, pp. 228-237.

https://doi.org/10.53465/EDAMBA.2022.9788022550420.228-237