Competitive Analysis of Spa Industry in Slovakia: Combining SWOT, EFE and IFE Analysis

Samuel CHLPEK - Mária HALENÁROVA

https://doi.org/10.53465/EDAMBA.2023.9788022551274.64-73

 

Abstract. This article deals with spa tourism in Slovakia and its importance for health care, tourism, and the economy. Slovakia has a rich history of spa tourism dating back to the Hungarian state. The spa industry forms an important part of public health care and also has an important role in tourism. Spa towns often form the centres of economic, cultural and social activity in Slovakia. The spa industry and spa tourism are also of economic and socio-political importance. There is a competitive struggle between European countries in the field of spa and spa tourism. Spa establishments are trying to attract younger clients and to improve the quality of the services provided. However, there is outdated and stagnant legislation which hampers the development of spas. The article also discusses the economic problems associated with staffing and innovation of spa businesses. The analysis of the spa tourism environment in Slovakia is carried out by means of a scoring system, which will enable the establishment of priorities for improvement in this area.

Keywords: Spa Industry, Analysis of Spa Industry in Slovakia, Marketing Analysis of Spa Industry

JEL classification: Z30, Z32, M31

Fulltext: PDF

Online publication date: 25 January 2024

ISBN: 978-80-225-5127-4

Publisher: University of Economics in Bratislava

Pages: 64-73

 

To cite this proceedings paper (STN ISO 690 and 690-2): 

CHLPEK, S. - HALENÁROVÁ, M. 2024. Competitive Analysis of Spa Industry in Slovakia: Combining SWOT, EFE and IFE Analysis. In PETROVSKÁ, F. (ed.). EDAMBA 2023: Conference Proceedings. Bratislava: University of Economics in Bratislava, 2024. ISBN 978-80-225-5127-4, pp. 64-73

https://doi.org/10.53465/EDAMBA.2024.9788022551274.64-73