Alternative Facts and Manipulation in the Political Language of SNS and FPÖ

Alternatívne fakty a manipulácia v politickom jazyku strán SNS a FPÖ

Ján DEMČIŠÁK 

https://doi.org/10.53465/JAP.2025.9788022552806.57-73

 

Abstract: The study examines the rhetorical strategies of the Slovak National Party (SNS) and the Freedom Party of Austria (FPÖ) in their official Facebook communication from 2021 to 2024, with a focus on the use of alternative facts. Methodologically, it combines quantitative corpus analysis (via Sketch Engine), qualitative coding, word cluster identification, and discourse analysis. The aim is to uncover linguistic manipulation techniques in political social media discourse, illustrating how strategies like emotionalization, polarization, and simplification shape and reinforce political narratives.

Keywords: populist rhetoric, alternative truths, linguistic manipulation, political communication on social media, corpus analysis

Kľúčové slová: populistická rétorika, alternatívne pravdy, jazyková manipulácia, politická komunikácia na sociálnych sieťach, korpusová analýza

Fulltext: PDF

Language of the paper: Slovak

Online publication date: 23 December 2025

Pages: 57 – 73

 

ISBN: 978-80-225-5280-6 (online), 978-80-225-5279-0

ISSN: 2729-8973 (online), 2729-8981

Publisher: Bratislava University of Economics and Business, Vydavateľstvo Ekonóm

 

How to cite this conference proceedings paper (APA 7^th Edition):

Demčišák, J. (2025). Alternatívne fakty a manipulácia v politickom jazyku strán SNS a FPÖ. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 57–73). Vydavateľstvo Ekonóm. https://doi.org/10.53465/JAP.2025.9788022552806.57-73