Metaphorical Profile of Keir Starmer in His Key Public Speeches

Dajana NOVÁK 

https://doi.org/10.53465/JAP.2025.9788022552806.382-393

 

Abstract: The article examines the metaphorical profile of the current UK Prime Minister Keir Starmer in his key speeches, aiming to reveal his communication strategies and persuasive power. The methodology used combines MIVPU, CMA, and CDA, which reflect a qualitative approach supported by descriptive statistics. The analysis revealed five dominant metaphorical domains with a consistent intensity of 26-30 metaphors per 1000 words across four speeches. These frameworks legitimise Labour as a pragmatic and responsible alternative to delegitimised Conservative discourse through metaphors of decay and performance.

Keywords: conceptual metaphor, critical metaphor analysis, critical discourse analysis, political identity

Fulltext: PDF

Language of the paper: English

Online publication date: 23 December 2025

Pages: 382 – 393

 

ISBN: 978-80-225-5280-6 (online), 978-80-225-5279-0

ISSN: 2729-8973 (online), 2729-8981

Publisher: Bratislava University of Economics and Business, Vydavateľstvo Ekonóm

 

How to cite this conference proceedings paper (APA 7^th Edition):

Novák, D. (2025). Metaphorical Profile of Keir Starmer in His Key Public Speeches . In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 382–393). Vydavateľstvo Ekonóm. https://doi.org/10.53465/JAP.2025.9788022552806.382-393