PERCEPTION OF HOUSING QUALITY AND THE CURRENT SITUATION ON REAL ESTATE MARKET BY GENERATION Z

MICHAL VÁVRA

https://doi.org/10.53465/EDAMBA.2021.9788022549301.549-559

 

Abstract: The next generation will socially and economically create the image of Slovakia. Understanding the consumer behaviour of this generation is therefore becoming increasingly desirable. The article focuses perception of the housing quality and current situation on real estate market by next generation in Slovakia. Within this article was used standardized questionnaire via Google Form. A total of 115 respondents took part in the research. The respondents were from the Faculty of Commerce at the University of Economics in Bratislava and studied in the final year of the master's degree. The obtained answers of the respondents were subsequently processed using ANOVA one-way-test. From the overall point of view the 81.74% of respondents from the total number, perceive their housing quality positively. The results explain a strong agreement with the perception of the house quality among respondents. Nevertheless, we can record negative perception of the current situation on real estate market by 50.4% of the respondents. We also note the negative perception of current housing legislation by 71.3% of respondents. At the end of the article is the formulated responses of the results by the Generation Z in solving questions of housing from the demographic perspective of gender structures and residence of respondents.

Keywords: quality of housing, real estate market, consumer behavior

JEL classification: R21, R30, M31

Fulltext: PDF

Online publication date: 12 May 2022

 

To cite this article (APA style):

Vávra, M. (2022). Perception of Housing Quality and the Current Situation on Real Estate Market by Generation Z. Proceedings from the EDAMBA 2021 conference, 549 – 559. https://doi.org/10.53465/EDAMBA.2021.9788022549301.549-559