The Medial Image of The Presidential Election in USA in Polish and Slovak Daily Newspapers

Mediálny obraz amerických prezidentských volieb v poľskej a slovenskej dennej tlači

Sylwia SOJDA  – Magdalena ŚLAWSKA 

https://doi.org/10.53465/JAP.2025.9788022552806.503-517

 

Abstract: The study examines the media image of the 2024 U.S. presidential elections in Polish and Slovak daily newspapers, focusing on how headlines construct the medial image of the world (MOS). Drawing on the framework of medialinguistics, the analysis explores linguistic and visual strategies shaping public perception of political events. The corpus includes headlines from six Polish and four Slovak newspapers, covering the final phase and results of the elections. The study identifies three dominant media images: choice and division, fear, uncertainty, and change and locality versus globality. The findings show that the discourse in both countries is highly emotional and polarized, reinforcing social divisions and portraying local realities through global contexts. The American elections thus function as a symbolic reflection of global interdependence and the transformation of Central European media narratives.

Keywords: medial image of the world, medialinguistics, polarization, fear, locality vs. globality, U.S. elections, Polish and Slovak press

Kľúčové slová: mediálny obraz sveta, medialingvistika, polarizácia, strach, lokálnosť vs globálnosť, prezidentské voľby, poľská a slovenská tlač

Fulltext: PDF

Language of the paper: Slovak

Online publication date: 23 December 2025

Pages: 503 – 517

 

ISBN: 978-80-225-5280-6 (online), 978-80-225-5279-0

ISSN: 2729-8973 (online), 2729-8981

Publisher: Bratislava University of Economics and Business, Vydavateľstvo Ekonóm

 

How to cite this conference proceedings paper (APA 7^th Edition):

Sojda, S., & Ślawska, M. (2025). Mediálny obraz amerických prezidentských volieb v poľskej a slovenskej dennej tlači. In R. Štefančík (Ed.), Jazyk a politika. Na pomedzí lingvistiky a politológie X (pp. 503–517). Vydavateľstvo Ekonóm. https://doi.org/10.53465/JAP.2025.9788022552806.503-517